The importance of planning

The reader(s)

A report may be directed to a single person, a committee or a number of people or organisations. Thinking about your readers in advance will help you decide on the length, amount of detail, structure, style and format of your report, for example, a report to a board of directors of a company will be written more formally than a report on the activities of the parents and friends committee of a local kindergarten.

Who do you think is the audience for the ValleyView annual report?

How might this audience influence the report's preparation and presentation?

Write down your answer, click Done when you are ready and check your answer.

Done

There could be a lot of different readers, but the main ones would be:

investors (including potential shareholders)

shareholders

financial institutions

auditors.

The report will be designed for this audience and will aim to make a good impression on them. It will be professionally presented and will contain photographs. It will briefly cover every area of ValleyView's operations and will pay particular attention to presenting financial statements. It will focus on achievements and will only mention problems if these are obvious in the financial statement.

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The importance of planning

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