A good way to get a snapshot of the way customers see you is to design and run a customer satisfaction survey. Structure this around the customer but always ensure data obtained is ultimately actionable. Run your survey so that outcomes can be acted upon directly. In other words find out about the areas that you can change in your marketing plan.

Start with the basics such as: why, when, how, where and who?

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You may now like to try the interactive activity 'Customer satisfaction survey' and the discussion activity 'Interviewer influence'.