Research business opportunities Learner's Guide
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Topics Market analysis and research Types of market research
Go to: Market analysis and research
Types of market research
Secondary external research
Secondary internal research
Primary research
Qualitative and quantitative research
Types of market research

There are three basic forms of research that can be used to analyse any area of a business operation:

  • secondary external research
  • secondary internal research
  • primary research.

Research can be conducted within each of these categories using both qualitative and quantitative methods.