Small business operators become part of a complex system of customers, suppliers and distributors who all depend on each other for economic survival. This system is your market and the ability to identify and predict changes could well be your key to business success.

This topic provides some tools and ideas for understanding and researching your market.

You can also try the 'Self tests' on defining your market at anytime.

Choose from the menu options on the left to find out more information about defining your market.