Research business opportunities Learner's Guide
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Activities Market analysis and research: Discussion starter - Interviewer influence
Interviewer influence

An interviewer can influence the results of a survey if they ask questions in a biased manner. For example you may change your responses if an interviewer puts an inflection on certain words in the sentence. What are some other ways an interviewer can influence results? Think of as many examples as you can and discuss them with other learners.