Conducting a SWOT analysis requires extensive research into the internal factors of the business, as well as the external environment in which it operates.

Staff can be a key source of internal information, as they can often provide a 'frontline' perspective that may not be apparent to management.

This activity focuses on The Cactus Club, a small nursery specialising in succulents. Alwynne, the manager, is conducting a SWOT analysis to identify potential areas for business growth. She has requested that you talk to her employees to see if they can provide any further information.

Download a text alternative of this activity.