A key to success is tailoring your business ventures to meet a predetermined need in the market. If you are aware of a specific 'gap', ask yourself the following questions about your product or service.

• What customer groups could be interested in this product?
• Is there a sufficient number of customers who would need and purchase the product?
• How could you make this product accessible to customers?
• What is the most appropriate distribution channel?
• How does this product actually satisfy market need not being met at present?
• Who are the competitors that offer related products?
• Would this product idea be distinguishable from similar available goods?