An important step in establishing a new business is the development of a strong promotional strategy that increases customer awareness.

The strengths of different promotional strategies will naturally be dependent on the specific nature of your business, but other factors will also be relevant.

• What issues in your local area may influence the nature of your promotional activities?
• What actions could you take to ensure that your promotional strategy would be received favourably?
• Where could you go to access more information on developing appropriate promotional strategies?

Discuss your thoughts with other learners and see if their ideas offer any further possibilities for your promotional strategy.