Trademark
The Macquarie Dictionary defines a trademark as a name, symbol, figure,
letter, word or mark that is used by a manufacturer or merchant to
designate the goods he or she manufactures or sells, and to distinguish
them from those manufactured or sold by others.
| A trademark is different to the registration of a business name.
Trademark registrations last for ten years and can be renewed
indefinitely. Registration gives the trademark owner exclusive use (in
Australia) of the mark as a brand name for the items or services
registered. |
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The information about trademarks has been obtained from "The Trademarks
Application Kit: an easy guide to applying for your trademark" which
you can find at
http://www.ippyonline.gov.au/teachers/library/pdf/trademark.pdf
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